01 / A simple rule
Put the whole picture in the frame.
Start with a person holding an empty frame. Fill that frame with a smaller copy of the photograph. The smaller photograph has a frame too.
You can probably see where this is going.
This is the Droste effect. There is no last picture in the mathematical version: each copy has another inside it. The copies approach a single point.
The spiral at the top follows the same repeating rule. To make it, we first need a different way to measure distance.
02 / Change the ruler
Smaller. Smaller. Same step.
Every copy is about 46% as wide as the one before it. On an ordinary ruler, those distances crowd together.
A logarithmic ruler treats the same proportion as the same step. Shrinking becomes sliding.
Do this in every direction around the center. Distance from the center goes along one axis; angle around it goes along the other. Our nested picture opens into a repeating strip.
multiply distance by Sadd ln S on the new ruler
03 / A small tilt
Let one repeat meet the next.
The flat picture repeats in two directions: around the center, and from one copy to the next. Tilt the strip so that going around also takes us one repeat across.
Now wrap it back up. The frames no longer sit inside one another. They flow into one another.
The tilt is small: about 7° for this photograph. It comes from the size of the frame: tan β = ln(S) / 2π. This particular angle connects neighboring repeats; an arbitrary tilt would not make the same join.
That spiral is what we call a tententoon. One photograph, repeated. A different ruler. A slight tilt. An endless spiral.
Your picture can do this, too.
Choose an image. Mark the frame where its smaller self belongs. Then see what happens.
Make a picture inside itselfOr explore another way in: the guided journey · the playground